What part does design management play in manufacturing?


Nature is the case of perfection that humans look at when seeking for inspiration. Many examples analyse this particular human’s bias. Impressionist artists used to practice “en plain air” painting to illustrate any particularity of nature on their canvas. They observed any real change to analyse the influence of nature on reality and human’s perception. The biological circle of events is the case where humans do not dare to alter. Nobody has ever tried to modify the circle of water on the planet, although studying it and learning from it, we constantly attempt to find solutions for those who have not access to drinkable water on a daily basis.

The research of perfection is intrinsic inside the human nature – where Nature does not play the primary action, as into human’s activities and pursuits, individuals react to issues attempting to discover the perfect solution. The latter is continuously under modification, considering that humans are always seeking for perfection and completeness.

Despite mother nature, which uncaring perfectly complete her circle, humans follow the entire development process due to the product, or service, best efficiency.

Design Management plays the mediator role at each stage of any process to achieve the predetermined goal. Its first performance often acts on the processes of the manufacturing new implementations. The first relation between design management and production which comes into mind is when the Henry Ford’s assembly line was adopted in 1913.




Henry’s will was to “put the world on wheels” and thus produce an affordable vehicle for the general public. Henry was inspired by Elihu Root, who masterminded an assembly system for Samuel Colt, which divided the manufacturing process to simplify it (Ford Motor Company Ltd 2016). Ford was moved by the necessity raised from a lack of his production. After a first reform of the processes of the latter, which yet caused poor timing and high costs, Henry and his engineers invented machines to increase the quantity of the parts needed and new systems to simplify the assembly stage of the automobile. Ford’s automation answer is a case of Design Management implementation in manufacturing.

Design Management mediate the “idea” to its realisation on the manufacturing scale at cost and on time. Its practice plays a vital role in analysing and inspecting the structure of the plan for a product, due to its function, cost, quality and reliability possibilities, therefore, it implies a thorough understanding of the product and the study of it from the intern.

Dragon Innovation is a company which better embody the concept of the Design Management mediator role that I am taking into consideration on my personal research path. The company’s primary objective is to help the individual to develop their products and introduce their prototype on a manufacturing scale. They provide analysis and insights on the Design for Manufacturing (DFM), detailed cost estimation – such as the BOM (Bill of Materials) or suitability and cost of the packaging design – understanding of the COGS (Cost of Goods Sold) and contracts with reliable and trusted domestic and Far East factories. Dragon Innovation’s primary objective is thus to reduce costs and improve the Design’s manufacturability. Carlos Herrera, CEO PETNET, compared the company to “a GPS for manufacturing”.

Materialising an idea can be the hardest stage for the breakthrough of a product on the market scale. The Design Management guideline is fundamental to its process. The Design Management “Mediator” function operates with a personal approach to launching a product, in fact, it disassembles, inspects, and analyses the plan’s structure and assembly for cost, function, reliability, and quality of the manufactured good. The simplification of the manufacturing process attempted by the mediator practice is necessary for the development of a product and its beneficial utilisation due to also simplify the human’s living conditions.


By Nicole Afonso Alves Calistri, 2016


Ford Motor Company Ltd 2016, “The evolution of mass production”, online source available from http:// http://www.ford.co.uk/experience-ford/Heritage/EvolutionOfMassProduction, accessed on 14/2/2016



Dragon Innovation https://www.dragoninnovation.com


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